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Setting the date
When you set the date for your event, make sure you factor in enough time to prepare, consider your potential guests and the dates and times that suit them, be aware of other events and holidays that are on around the same time, and factor in some flexibility.
Step 1: Know your audience
Consider your audience’s needs, then plan your dates around them. For example, you’re less likely to attract people to a live event on Monday mornings or Friday afternoons. Busy executives are not likely to have the time to attend an all-day event, while people who need a lot of technical information are more likely to find the time.
Step 2: Check holidays
Once you have a general idea of when to hold your event, check to make sure there are no public holidays on the day of your event, or either side of it. It’s also a good idea to check whether or not school holidays (both public and private) are on during your event, as this could also prevent some people from being able to come.
Step 3: Check other events
Check whether there are any other events on at the same time as yours. In particular, check for industry events since they may draw attendance away from yours; non-industry events with subject matter that might interest your audience; and big events that may limit your choice of venue.
Step 4: Prepare to be flexible
Once you’ve narrowed down dates that will put your event’s best foot forward, be prepared to change them. You may find that the venue you really want isn’t available on your preferred date, or the keynote speaker you most hoped to attract can’t make it. You may need to be adaptable to get what you want.
Resources
- Double check Events New South Wales' Master Events Calendar
Expert tip
"Research the proposed date for your event and check it with key players in your industry."
Great Southern E-vents
