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Sabrina joins Business Events Sydney (BESydney) with a strong and solid background in the tourism industry having completed a Masters, with distinction, in Tourism Destination Management in 2009 in the Netherlands.
In 2008, she graduated cum laude in a Bachelor of Business Administration in International Tourism Management and Consultancy with a specialisation in International Marketing from Breda University of Applied Sciences in the Netherlands. During these studies she undertook an exchange program to Finland and completed an internship in Brisbane developing her love for Australia.
As part of her master’s degree she carried out field research and consultancy assignments at three different locations in the Asia Pacific region, which were extremely challenging however highly rewarding. The final project for her master’s degree included a research project for Ecotourism Australia, which conducted a brand assessment and developed a tool to assess the quality and effectiveness of tourism certification programs.
With the strong interest in destination management, Sabrina always knew that she wanted to pursue a career at a destination marketing organisation or convention bureau, so when the opening at BESydney arose it was the perfect opportunity for Sabrina to reach her career aspiration and gain further knowledge and experience within the business events industry.
Sabrina’s love for travelling, music and contemporary arts, shone through when in early 2010 she spent 8 weeks in Cambodia as a volunteer at a day centre for street kids, which was extremely rewarding and allowed her to fall in love with the country and its people. However, her love for Sydney remains strong. She loves the city’s vibrant and dynamic atmosphere. Her favourite places within Sydney include Newtown, Glebe, Camp Cove and Laings Point Reserve.
Through her sound knowledge and worldly experiences Sabrina shows off her skills as BESydney’s Market Research Analyst.
With the strong interest in destination management, Sabrina always knew that she wanted to pursue a career at a destination marketing organisation.